Often, beloved pets are put down or suffer needlessly because their owners cannot afford the expensive surgeries or medical treatments to fight canine cancer. Fur The Brand acknowledges that owners must often make the difficult decision to put a pet down or neglect medical needs because of the costs involved. 

Fur The Brand is a registered 501(c) 3 nonprofit association that provides support and financial assistance to families whose pet faces a cancer diagnosis that requires surgery and extensive veterinary care. 


For emergency, life-threatening situations, please go directly to a Veterinarian and do not wait to contact Fur The Brand for assistance. Fur The Brand does not reimburse for past treatment/payments already made and will not consider reimbursement situations of any kind. Fur The Brand is unable to contribute to individual fundraising platforms or personal accounts. All payments are made directly to the treating veterinarian and never to an individual. Fur The Brand is not able to provide ongoing medication or care for terminally ill pets or end of life services. 

We encourage you to ask your veterinarian about setting up a payment plan for the needed medical treatment before submitting an application for assistance from Fur The Brand. We also suggest speaking with your Veterinarian about clinical studies, immunotherapies, or trials that may be be available for your dog.

Please note that Fur The Brand may not fund 100% of the estimate and that the percentage or assistance amount will be determined on a case by case basis. Our goal is to help as many pet families through the financial and emotional hardship of canine cancer as we can. While we are just going into our second year as an organization, we have a stringent review process and beneficiary decisions are made based on funds, applicant demand, and prognosis. We encourage individuals to utilize fundraising platforms such as GoFundMe as many people are able to lean on their social networks, family, and friends for support through these platforms. 


To apply for consideration for financial assistance from Fur The Brand, please complete the Google Forms application, linked below. 

Documentation/Information needed in order to submit application: 

  1. Copy of a written cost estimate for the needed procedures AND treatment from your veterinarian.

  2. Vet Authorization Form

  3. A couple of clear images of your pet for sharing purposes. 


If you don't have access to a scanner we are able to accept an emailed photo of the documents as long as they are legible.