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3/11/24 UPDATE: Please note that our financial assistance application submissions are currently closed as we are diligently reviewing and processing the existing applications. This closure is necessary to ensure that we can allocate resources efficiently and make informed decisions. We understand the importance of financial support, and we truly appreciate your patience during this period.


If you have any questions or require further information, please feel free to contact us at 

Often, beloved pets are put down or suffer needlessly because their owners cannot afford the expensive surgeries or medical treatments to fight canine cancer. Fur The Brand acknowledges that owners must often make the difficult decision to put a pet down or neglect medical needs because of the costs involved and is on a mission to help families going through the financial burden of canine cancer. 


Fur The Brand is a registered 501(c) 3 nonprofit association that provides support and financial assistance to families whose pet faces a cancer diagnosis that requires surgery and extensive veterinary care. 

PLEASE NOTE: All applications are reviewed on a monthly basis. Please do not expect an immediate response. For emergency, life-threatening situations, please go directly to a Veterinarian and do not wait to contact Fur The Brand for assistance. Fur The Brand is not able to provide ongoing medication or care for terminally ill pets or end of life services. 


Fur The Brand does not reimburse for past treatment/payments already made and will not consider reimbursement situations of any kind. Fur The Brand is unable to contribute to individual fundraising platforms or personal accounts. All payments are made directly to the treating veterinarian and never to an individual. 

We encourage you to ask your veterinarian about setting up a payment plan for the needed medical treatment before submitting an application for assistance from Fur The Brand. We also suggest speaking with your Veterinarian about clinical studies, immunotherapies, or trials that may be be available for your dog.  Lastly, we encourage individuals to utilize fundraising platforms such as GoFundMe as many people are able to lean on their social networks, family, and friends for support through these platforms.

Please understand that Fur The Brand may not fund 100% of the estimate and that the percentage or assistance amount will be determined on a case-by-case basis.


Our goal is to help as many pet families through the financial and emotional hardship of canine cancer as we can. While we are just going into our second year as an organization, we have a stringent review process and beneficiary decisions are made based on the level of funding available, prognosis of the pet, urgency of the needed treatment, and any financial hardships or circumstances that you have shared with us. Our team (at least 2 members) will consider your dog’s current health, history, and prognosis during the screening process.

Several factors can affect a dog’s prognosis. These factors include:

  • Age at onset

  • Breed

  • Gender

  • Weight

  • Medical history 

  • Type and severity of symptoms

  • Treatment or treatments used

  • Response to treatment

Fur The Brand also recognizes and appreciates the life-saving work of Emotional Support Animals, Service Dogs, and Veteran’s companions.


To apply for consideration for financial assistance from Fur The Brand, please complete the Google Forms application, linked below and submit all required documentation via email.


****Applications are considered incomplete and cannot be reviewed or considered until the required documents (listed below) are received. All applicants will need to fill out and email the following information to

Documentation/Information needed in order to submit application: 

  1. Copy of a written cost estimate for the needed procedures AND treatment from your veterinarian.

  2. Vet Authorization Form

  3. A couple of clear images of your pet for sharing purposes

  4. OPTIONAL: If you would like to add proof of financial hardship this can be a copy of unemployment benefits, disability benefits, foreclosure letter, bankruptcy letter, etc. The proof of hardship must be recent, and we cannot use tax forms for this purpose.


If you don't have access to a scanner we are able to accept an emailed photo of the documents as long as they are legible. 

Financial Assistance: About
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